A Short Optimization: AdSense

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If you want to generate revenue through AdSense, your audience should appeal to specific advertisers and you should take advantage of the current rules. However, if you are one of those who place ads all over their site because the ad limitation is lifted, there is something for you below.

On Arel, I will sometimes (when it is important) offer ideas and suggestions for AdSense for members who are dealing with these things. I have been involved with AdSense since 2015. I will suggest you some important CPC effective optimizations that you can do through AdSense recently.  

If you want to generate revenue through AdSense, your audience should appeal to specific advertisers and you should take advantage of the current rules. However, if you are one of those who place ads all over their site because the ad limitation is lifted, there is something for you below.  

Use High-Budget Keywords  

In order for brands to effectively market their products and services and reach potential customers, it is important to create quality articles that are of interest to their target audience. These articles should highlight the unique advantages of the product or service, emphasizing the brand's values, prominent features and benefits to the consumer. However, I recommend that you start by using long-tail keywords.  

Targeting High-Paying Keywords:  

Focus on high paying keywords in your content. You can find competitive and valuable keywords using tools like Google AdWords Keyword Planner. But as I said above, easy keywords first.  

The more ads on your site, the lower the CPC.  

It's an important point that I also talk about in the AdSense community. Don't overdo the ads! If you avoid too many unnecessary ads to maintain the quality of your content and improve the visitor experience, your Ad click-through rate will increase and you won't experience a CPC split. The fewer ads you run, the more likely you are to get high paying keywords in bids.  

Use Google Analytics

Google Analytics is often the tool of the "How many people have been to my site?" crowd. But it's not, use Google Analytics to monitor the performance of your ads and see where changes need to be made. Keep an eye on anomalies and note your gains in normal situations.

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